Between Lines

Credentials

POSH IC Guardian Certification

October 2026
POSH Master 



Level 1 - CTT Program

October 2026
Coach to Transformation



Hogan Assessment Certification

April 2026
ThreeFish Consulting India










Gamification

February 2016
Coursera
Course Grade: 89.5%
















Consumer Neuroscience & Neuromarketing

December 2016
Coursera
Course Grade: 100%
















Digital Marketing

December 2020
42 Courses
Course Rank: 1st












Behavioural Economics

January 2021
42 Courses
Course Rank: 1st












Social Media

March 2021
42 Courses
Course Rank: 1st













Behavioural Science for Brands

June 2021
42 Courses
Course Rank: 1st












Applied Behavioural Science

August 2021
42 Courses
Course Rank: 1st











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PUBLISHED

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CREDENTIALS

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MY READS

Books I have read over the years.

Predictably Irrational: The Hidden Forces That Shape Our Decisions
Marketing Unplugged: Spotting the elephants in the room
Thinking, Fast and Slow
The Business of Choice: Marketing to Consumers' Instincts
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Think Like a Freak
The Art of Choosing
Nudge: Improving Decisions About Health, Wealth, and Happiness
Hooked: How to Build Habit-Forming Products
The New Rules of Business: Get Ahead or Get Left Behind
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Art of Thinking Clearly
Spring: Bouncing Back From Rejection
Noise: A Flaw in Human Judgment
Small Change: Money Mishaps and How to Avoid Them
Tiny Habits: The Small Changes That Change Everything
How Brands Grow: What Marketers Don't Know
You Are Not So Smart
Indistractable: How to Control Your Attention and Choose Your Life