Between Lines

Published


The Airport Effect: How anticipation shapes behaviour
July 08, 2026
Mediabrief

Happy Father's Day
June 20, 2026
Mediabrief

How learning to coach is really learning to step aside
June 01, 2026
Coach-To-Transformation Blogs
See publication

Voice Matters
September 09, 2021
Brand Equity
See publication

Marketing Lessons from Religion
Aug 19, 2020
Exchange4Media
See publication

Launching a brand the Ramayana way
Jul 17, 2020 
Afaqs!
See publication

Here's what women really want
Sep 23, 2015 
Brand Equity
See publication

The New Indian Man - A Dream Consumer for Marketers
Feb 2, 2015
Business Standard - Strategist
See publication

Connecting Men and Marketers
Dec 31, 2014
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MY READS

Books I have read over the years.

Predictably Irrational: The Hidden Forces That Shape Our Decisions
Marketing Unplugged: Spotting the elephants in the room
Thinking, Fast and Slow
The Business of Choice: Marketing to Consumers' Instincts
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Think Like a Freak
The Art of Choosing
Nudge: Improving Decisions About Health, Wealth, and Happiness
Hooked: How to Build Habit-Forming Products
The New Rules of Business: Get Ahead or Get Left Behind
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Art of Thinking Clearly
Spring: Bouncing Back From Rejection
Noise: A Flaw in Human Judgment
Small Change: Money Mishaps and How to Avoid Them
Tiny Habits: The Small Changes That Change Everything
How Brands Grow: What Marketers Don't Know
You Are Not So Smart
Indistractable: How to Control Your Attention and Choose Your Life